Book of the Day from The Next Big Idea Club

Book of the Day from The Next Big Idea Club

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Book of the Day from The Next Big Idea Club
Book of the Day from The Next Big Idea Club
Five Things Taylor Swift Can Teach You About Success
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Five Things Taylor Swift Can Teach You About Success

She’s a master of momentum, adaptability, and knowing what her audience wants—here’s how you can be too.

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Kevin Evers's avatar
Michael Kovnat
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Kevin Evers
May 08, 2025
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Book of the Day from The Next Big Idea Club
Book of the Day from The Next Big Idea Club
Five Things Taylor Swift Can Teach You About Success
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You don’t build a record-breaking global empire by accident. It takes talent, yes—but also relentless strategy, smart risks, and a deep understanding of your audience.

In There’s Nothing Like This: The Strategic Genius of Taylor Swift, Harvard Business Review editor

Kevin Evers
breaks down the business instincts behind one of the most successful careers in modern music. What he discovers isn’t all pop and paparazzi—it’s a masterclass in growth, adaptability, and influence.

Below, Kevin shares five big ideas that anyone—founder, creator, or up-and-coming leader—can use to level up their own success.

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A guest post by
Kevin Evers
I wrote a book about Taylor Swift
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