Seth Godin Presents the Only Business Strategy Guide You’ll Ever Need

5 key insights from This Is Strategy: Make Better Plans.

The big thinker joining us today is

Seth Godin

. Seth is kind of a big deal -- an entrepreneur and the former VP of direct marketing at Yahoo, he’s written some 21 books on business, he’s got a popular marketing blog, and he’s given five TED Talks. Seth’s latest is called This Is Strategy: Make Better Plans. -- and it offers a clear-eyed way to think about and execute your business and personal projects. So whatever it is you’re working on, you’ll want to hear/read these big ideas, or scroll down to hear Seth explain them to you.

The 5 Key Insights:

1. Big problems demand small solutions.

2. Choose your customers. Choose your future.

3. Strategy is easy to describe and hard to stick with.

4. Fight to change the status quo.

5. Use the current to propel what matters.

1. Big problems demand small solutions.

If it’s a big problem, why not have a decree and a giant grand opening and push really hard and solve the thing in one fell swoop? Because if we could, we already would have.

Big problems become big because they’re supported and entrenched by systems. The way we solve them, whether that’s building an organization at scale or addressing some sort of deficiency in our culture, is with something small that grows over time. To do this work of strategy is to have the discipline of finding a philosophy, of becoming, of realizing that we are on a journey in which we take the steps needed to get from here to there.

Hear Seth explain the core concepts of strategy: