Your best ideas are doomed to fail.
Sorry to sound harsh, but take a look around you. Even if you’re lucky enough to have had an inspiration for a great new product, service, or creative work, there are thousands of ways it can go off the rails. Distractions, endless meetings, lack of focus — these are just some of the landmines that stand between insight and results. And even then, there’s no guarantee your brilliant idea will find an audience.
What you need is a system. And Jake Knapp has one.
Jake is a designer and investor who’s spent the last 25 years helping companies create products that people genuinely love. He helped build Gmail, co-founded Google Meet, and has worked with hundreds of startups, including Blue Bottle Coffee, One Medical, and Slack.
So what’s Jake’s system for turning brilliant ideas into game-changing innovations? Read on to find out…
