Stop Brainstorming. Do This Instead.

Tired of projects that go nowhere? Jake Knapp reveals the simple strategy that helps teams build momentum—and create products people actually want.

Photo by Jason Goodman on Unsplash

Your best ideas are doomed to fail.

Sorry to sound harsh, but take a look around you. Even if you’re lucky enough to have had an inspiration for a great new product, service, or creative work, there are thousands of ways it can go off the rails. Distractions, endless meetings, lack of focus — these are just some of the landmines that stand between insight and results. And even then, there’s no guarantee your brilliant idea will find an audience.

What you need is a system. And Jake Knapp has one.

Jake is a designer and investor who’s spent the last 25 years helping companies create products that people genuinely love. He helped build Gmail, co-founded Google Meet, and has worked with hundreds of startups, including Blue Bottle Coffee, One Medical, and Slack.

So what’s Jake’s system for turning brilliant ideas into game-changing innovations? Read on to find out…