The War On Apple
This week we learned about corporate battles, primal intelligence, and all the presidents' money.
Here’s our roundup of the most interesting big ideas we came across this week:
This Week on the Next Big Idea Podcast
You are smarter than you know.
has a PhD in literature from Yale and teaches English at Ohio State. He’s passionate about Shakespeare. He probably owns a tweed jacket. In other words, he’s the last person you’d expect to receive the Army’s fourth-highest civilian honor.But when he’s not parsing King Lear or dissecting Hamlet, Angus is pioneering research into narrative cognition — our ability to think in stories — and how it can make us smarter. When the Army put his theories to the test, his methods reshaped how soldiers learn to think clearly under pressure and act decisively in volatile environments.
Now, he has distilled this work into a new book called Primal Intelligence: You Are Smarter Than You Know. Malcolm Gladwell says it’s confirmation that Angus “has never had an uninteresting thought.” We think you’ll agree. Listen to our conversation on Spotify or Apple Podcasts.
Book Bite of the Week
It’s easier to win when you make the rules.
Those who operate in the digital world accessed by the iPhone have no choice but to operate by Apple’s rules—or do they? Objections that Apple has overstepped fair play in the app economy resulted in pushbacks, including one of the biggest antitrust battles of the last century. Wall Street Journal columnist Tim Higgins documents this battle in the new book iWar: Fortnite, Elon Musk, Spotify, WeChat, and Laying Siege to Apple’s Empire. Pick up a copy of the book on Amazon or check out Tim’s summary here on the Next Big Idea app.
This week, Book of the Day is brought to you by The Mismeasurement of America. In his newest book, former US Comptroller of the Currency Gene Ludwig deconstructs four misleading economics statistics we see in the news every day: unemployment, wages, the consumer price index, and GDP. The Mismeasurement of America presents new and better ways to understand what’s really happening in the American economy. Pick up your copy today.
This Week on the Next Big Idea Daily Podcast
We all know that money can be stressful, confusing, even a little embarrassing, and that applies to pretty much all of us, even the president of the United States. From Abraham Lincoln secretly stashing his paychecks to Gerald Ford’s side-hustle retirement, the financial lives of America’s leaders have been just as messy and fascinating as our own. In her new book, All the Presidents’ Money: How the Men Who Governed America Governed Their Money, wealth manager and Forbes contributor Megan Gorman shows how the same dramas that hit our wallets have played out in the White House. Listen now on Apple Podcasts or Spotify.
First Look Club
Get free books before they’re published, and share your opinions.
For over 10 years, the Next Big Idea Club has connected curious minds with the most exciting new books and authors. Now, the First Look Club takes that mission even further — putting advance copies of upcoming books in the hands of the people who can help them shine before they hit the shelves.
If you’re willing to share your honest opinions on platforms like Amazon, Goodreads, or your own social channels, we’ll send you free advance copies of exciting new books.
Whether you’re a passionate reader or a fellow author, your voice can help launch the next big idea into the world.
Happy Pub Week!
Here are some new must-reads for you good people. Books came out this week from Ranjay Gulati (How to Be Bold),
(The Formula for Better Health), Jodi-Ann Burey (Authentic), Jim Cramer (How to Make Money In Any Market,) Werner Herzog (The Future of Truth), and Mita Mallick (The Devil Emails at Midnight). Check ‘em out!