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Eng Sales's avatar

Such a great reminder that memorability often comes from consistency and distinctiveness over time not from chasing trends or trying to be everything to everyone.

It got me thinking about how this same principle applies to how we approach customer growth. I recently wrote about shifting from a “funnel mindset” (focused on quick wins) to a “flywheel mindset” (focused on building long-term momentum with customers).

Sharing here in case it’s helpful:

https://open.substack.com/pub/engsales/p/from-funnels-to-flywheels?r=jhbvp&utm_medium=ios

Curious what’s one small way others here have made their brand more memorable without overcomplicating it?

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Jill Hart's avatar

I wonder if knowing this about zoom, we couldn't incorporate some more physically stimulating and connecting activities that would make a zoom encounter different. As I'm getting ready to host a zoom style training I'm going to really consider how to make it tactically memorable

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